Ubisoft Boss Wants PS3 Pricecuts. Already.
5
July 2nd, 2006
Ubisoft boss Yves Guillemot openly speaks about Sony’s pricing strategy, saying (what we’re all saying pretty much) – It’s too expensive and therefore won’t sell enough. According to Guillemot, the PS3 price must “drop rapidly” in 2007 if they want to compete with Microsoft’s Xbox360. He dropped the words in an interview with Bloomberg, who are estimatng that Sony will sell 40 million PS3′s by 2008, while Sony is counting on selling 100 million in the PS3 lifespan (5-6 years).
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