DigitalBattle were the first to display and criticize Sony’s Dutch PSP ad here, the story quickly spread a number of news sources including GameSpot and TheGuardian. Sony was quick to respond by removing the ads from the website, but still justified the ads as “clever marketing”. We also questioned why Sony didn’t run the ad in countries with a greater black community, such as the UK.

Now US civil rights group NAACP has criticized the ads as well, saying;

“The latest Sony ad conjures up bad memories of when stereotypical and offensive images of people of color were accepted means of selling a product. Sony should immediately apologize and discontinue these archaic advertising tactics.”

It is clear (from reading many of the comments people posted on DigitalBattle), that the ad is offensive, something the NAACP president Rick Callender agrees on:

“I can’t begin to determine Sony’s motivation but I believe this marketing strategy is unnecessary and is clearly offensive to many in our community.”

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