Epic games VP Mark Rein talked about episodic content during his keynote speech at the Develop Conference in Brighton. He said it was a “broken business model” and that episodic games would never be able to compete with full-priced products.

“I’ve heard a lot of insane talk about episodic content. Very little of it makes any actual sense. It’s a broken business. Customers are supposed to buy half a game after 20 months, then wait six months for an episode? When I put a game down, I want to try a new one.

Episodic games that offer faster turnaround will inevitably be using a lot of recycled content, walking through the same environments and shooting the same enemies with the same weapons.