DigitalBattle.com -- the pulse on video game culture.
  

Ubisoft Acquires Driver Franchise

On July 14th, 2006 in Uncategorized -

driv3rUbisoft has acquired the Driver franchise from Reflections Interactive for $24 million. Ubisoft gets the intellectual property and technology rights, as well as most of the personnel from the developer Reflections Interactive. Ubisoft Boss Yves Guillemot says:

“We are thrilled with this acquisition which will allow us to add a prestigious title to our catalog and to enter into the driving games segment, one of the most important segments in the gaming industry. With more than 14 million units sold throughout the world, DriverĀ® is one of the most successful brands in the history of video games.

We look forward to leveraging the unique knowledge of the Ubisoft studios to ensure that Driver will be one of the leading brands of the next generation of consoles.

NO COMMENTS

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>