PSP Price Cuts Coming This Holiday?
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August 12th, 2006
CNN/Money ran an article by Chris Morris, suggesting that Sony might cut the price of its PSP by $50. The PSP currently costs around $200, far more than its main competitor, the DS Lite. At the moment, the PSP has shipped 20 million units, while the DS has sold 21 million units. There’s a big difference between shipped and sold, as one might tell.
This could be one way for Sony to sell more units, lower the price. Another way is to create more compelling game titles, as Joystiq suggests. Lots of DS titles have sold by the millions, Brain Age, New Super Mario Bros., and Nintendogs. The PSP on the other hand has had one major best seller, GTA: Liberty City.
As hardware sales indicate, the PSP has continuously been outsold by the DS, worldwide. I doubt Sony can challenge Nintendo in the handheld wars with a simple price reduction. They need new (and innovative) titles for the PSP, but somehow I think they already know that.
See also: EA Shifts Focus From PSP To DS
Read (CNN/Money)
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