Toshiba has announced their plans to launch the HD-A1 HD-DVD player in Europe only 3 days before the PlayStation 3 arrives, November 17th. The price is expected at £400, compared with PS3′s £425 price tag.

Toshiba’s HD-DVD player has already sold over 50,000 units in US and Japan, and will become the first next-gen optical storage device in Europe, followed by the PS3 a few days later. Toshiba plans to sell 200,000 units this year worldwide.

Other Blu-ray manufacturers like Pioneer, Panasonic, and Samsung plan to release their Blu-ray players in October.