Kutaragi Finally Admits Sony Trailing Behind
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September 10th, 2006
Ever since E3 the bad news has been poring in around Sony’s PS3, and Sony boss Ken Kutaragi is finally admitting that they are trailing behind in “hardware strength”, as he puts it.
“If you asked me if Sony’s strength in hardware was in decline, right now I guess I would have to say that might be true.”
So if someone “asked” Kutaragi straight up, he’d say “Well, we’re screwed at the moment”. But not word for word, instead he’d use marketing lingo and it would sound more like this: “I guess certain hardware complications has made us reconsider our marketing strategy”. Good job Kenny-san.
Read (Reuters)
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