Instead of trying to convince the public that people don’t mind the high prices or delays on the PS3, Sony is now targeting its rivals by accusing them of being “too expensive”. Sony’s Australian executive Michael Ephraim said in an interview:

“My only question for this Christmas on Wii is the price point. Even though it’s affordable, at AUD $400 (297 USD) plus whatever you need to buy accessories-wise, I’m guessing you need to spend about AUD $500 (372 USD) to take home a Wii and enjoy it.”

“This Christmas, I think that price point is still not family entertainment because AUD $500 (327 USD) is a lot to fork out, but we welcome the Nintendo heritage of gaming where they can appeal to a broader audience because long-term that is critical for the industry.