Sony Insists On UMD
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October 15th, 2006
The UMD has already been proclaimed dead by many industry analysts, and some retailers have stopped selling UMD movies. That doesn’t discourage Sony, as UK boss Ray Maguire says they’re counting on the UMD format.
“We’re pretty pleased with UMD. UMD has a fantastic attachment ratio. Where we’ve struggled a little is getting a decent proposition for full-length movies.
“UMD is not the problem – it’s getting the right content that’s the challenge. When we put shorts on UMD they sell really well, and that’s related to PSP usage. It’s about getting the offer right, and we will do that.
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