Time Magazine Loves The Wii
16
November 14th, 2006
TIME magazine’s tech writer Wilson Rothman played Wii Sports with a buddy, and didn’t know much about it; he though it was only there to demonstrate the wiimote. After playing, his conclusion was that “it might be the greatest videogame ever made.” Clearly he is Nintendo’s target audience, the adult non-gamer, which are now beginning to show their interest in the Wii. Over 80% of Nintendo’s $200 million Wii marketing campaign will go to ads targeting adults and non-gamers.
On the other hand, a comment like “the greatest videogame ever made” coming from a non-gamer doesn’t sound that interesting. Perhaps he didn’t play Zelda: Twilight Princess?
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