Wii Ads Make TV Debut Tonight
5
November 15th, 2006
Nintendo has announced that the first Wii ad on TV will make its debut today on the popular show, Dancing With the Stars. The ad marks the beginning of Nintendo’s 200 million dollar (the largest ever) marketing campaign. Instead of targeting solely young gamers, Nintendo will be aiming to win over large numbers of adults/non-gamers with their ad campaign.
The ads, directed by Stephen Gaghan (who wrote/directed Syriana), depict a pair of Japanese men showing off the capabilities of the Wii to families across the US. We showed the YouTube version of the ad a few days ago, check it out again after the jump.
[gv data="http://www.youtube.com/v/yX-h-bu5ByY" width="450" height="350"][/gv]
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