Take Two Signs In Game Ad Agreement
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December 4th, 2006
Take Two Interactive has just signed a deal with in game ad company Double Fusion for a new multi-title in game advertising campaign. Included in the titles are all 2K Games and 2K Sports titles for 2007 and 2008 excluding those released on the Xbox and Xbox 360. Specific title were not mentioned.
More and more developers are bringing in-game advertising to their titles, despite severe protests from gamers. The publishers, led by EA, usually hide behind the “you don’t have to look at the ads” excuse. As gamers, there’s not much we can do. Besides avoiding games that feature advertising, but considering the the road publishers are choosing, even that would be hard to avoid.
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