The ESRB has recently gotten together with political figures Joe Lieberman and Hillary Clinton to launch a new campaign designed to educate parents about the ESRB rating system. The presidents of GameStop and Best Buy also joined the meeting.
Heres what Clinton had to say about the campaign,

“We all share in the responsibility of making sure our children play age-appropriate video games and I’m pleased that the ESRB and retailers are working together to educate parents about the video game ratings and make sure they are enforced.”

Lieberman also added his thoughts:

“I have long said that the ESRB ratings are the most comprehensive in the media industry. There are many age-appropriate games that are clever and entertaining. Parents should understand and use the ratings to help them decide which video games to buy for their families.”

Both Senators have been involved in video games in the past (you may remember Hillary’s crusade against GTA) and this marks their newest endeavor.

Read (GameSpot)