E3’s Replacement: E For All
Mary Dolaher, former E3 organizer and current executive VP for IDG World Expo, has announced that there will be a new yearly event of gaming called “E for All.” The event is for both game companies and consumers, unlike E3 2007. Consumers who would like to attend E for All will have to spend $100 for full three-day access to all of the convention’s events.
For companies that produce and develop games, interactive toys, and all things related, our goal is that ‘E for All’ will foster promotional and relationship-building opportunities that only face-to-face contact can create.
The name E for All was chosen out of over 3,000 suggestions from GamePro.com. The convention, when originally announced, was called the “GamePro Expo,” but instead decided to create a public contest about changing the name of the event.
The first annual E for All will be held at the Los Angeles Convention Center, October 18-20, 2007.