Google Getting Into In-game Advertising
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January 21st, 2007
According to CNN Money, Google is looking to buy in-game advertising firm Adscape Media Inc., in a move to expand its advertising empire. Details are unknown, but sources are telling the Wall Street Journal that the deal might be completed sometime next week. Google is expected to earn around $10 billion from its ad sales this year, and have also expressed interest in radio, newspaper, and television ads as well. Last year Microsoft bough Massive Inc., and Intel invested in IGA Worldwide, both in-game advertising companies.
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