It wasn’t surprising when EA put in-game ads in Battlefield 2142 (including some spyware here and there), since it was, well, good old EA. But now more and more games are fitted with in-game billboards, first Counter-Strike and now Quake Wars, the upcoming multiplayer shooter from Splash Damage and id Software.

The developer confirmed today that the game will feature in-game advertising which will be “appropriate”. “Appropriate for a futuristic shooter, just as “appropriate” as the ads in BF2142 were. Either way, this is a huge disappointment, as even the not-so-greedy developers are now taking advantage of in-game advertising.