Game Advertisement To Rise By 2012
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On July 1st, 2007 in Uncategorized -
According to a market research firm called Parks Associates, the video game industry will spend $2 billion a year on in-game advertising by the year 2012, which is a considerable jump from last year’s spent amount of $370 million.
The current most popular form of game advertising is banner ads on websites, but in-game advertising is said to increase and become even more popular. Gamers are going to have to get used to seeing advertising in games, as it will only see a rise in the next few years.