Speaking to Reuters, Sega’s corporate director Masanao Maeda said that Sony needs to cut the price of the PS3 by the end of the year to increase consumer demand. Seeing as the PS3 has been being outsold by every other system on the market, Sony needs to do whatever they can to get interest back into their console.

“Name brand, price and software are what count,” says Maeda. “Since it’s getting difficult to make software availability a differentiating factor, superior marketing and pricing strategy will be the key for Sony.”

Sony has said numerous times that a price cut won’t be happening any time soon, and that the PS3 is being sold at a bargain already. What decision Sony will make in the future is entirely up to them, but they can’t ignore the requests of the many developers and publishers that have been loyal to them for many years.

Read (CVG)