Microsoft To Answer Sony’s Price Cut
Sony just dropped the price on the PS3 by $100. This will certainly result in a sales increase, taking away some of the potential customers from Microsoft. According to analysts, Microsoft is said to answer Sony’s price cut with a price cut of its own, dropping the Xbox 360 Elite to $399, the Xbox 360 premium to $350 and the Core version to $250.
They are soon moving to a 65nm CPU, which will cut the production costs and reduce heat, which will inevitably result in less overheated consoles (meaning less repairs). In regards to Nintendo, analysts don’t see any price cuts on the Wii and DS any time soon.
Unconfirmed reports from retailers suggest that Xbox 360 sales, particularly the Elite SKU, have increased drastically since the announcement of the 3-year warranty. A price cut by Microsoft would hurt Sony big time, and the Xbox 360 Core version could even compete with the Wii’s $250 price tag.
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