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Peter Dille: Xbox 360 and HD-DVD Won’t Last

July 13th, 2007

Speaking in an interview with Peter Dille, the new senior vice president of marketing for PlayStation, said that the Xbox 360 won’t be lasting through the ten year cycle that has been setup for the PS3. There are no surprises about what he’s saying, as he does work for Sony, but how he expressed his emotions was what was shocking.

I don’t want to be argumentative, but I take issue with Microsoft either having a long tail, or being profitable, because they’ve never done either. They’ve never made a dime in this business, number one, and number two, they’ve never had a tail. They’ve never been successful enough to have a tail! So the notion of a back half of the curve doesn’t exist for them. They stopped the Xbox and I kind of feel for the guy that bought an Xbox the month before they said ‘we’re out of business, we’re moving on.’

What’s all this talk about tails? Dille also said that the HD-DVD will lose the next generation format wars to the Blu-Ray considerably.

With the Xbox 360 you’ve got an inconsistent design, some have a hard drive, some don’t, and none of them have Blu-Ray, and the HD-DVD will be out of business in a matter of months. Is this a 10 year product? And by the way, it doesn’t even work. Do they want to be selling it for 10 years and refurbishing them all for 10 more years? I don’t think that’s a 10 year product. You could disagree with me, or they could disagree with me, but I’d put that up against the PS3 any day.

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