Moore: Sony is Failing in Japan
When asked in an interview how the 360 was fairing in Japan, Peter Moore put a surprising spin on things and said that, while Microsoft isn’t failing in Japan, Sony was.
“I built a business plan [for Japan], but I don’t think my expectations in Japan were anything close to what Sony’s expectations are. They are failing. They’re missing their plan by much more than I’m missing my plan.”
This is similar to how Sony claimed that the Wii and 360 were expensive. This is the same kind of answer, it’s simply a way to ignore the problems that the 360 has establishing itself in Japan.
Moore also dismissed Sony’s plan for a long term console, saying that Microsoft design the 360 to handle that kind of lasting appeal
“They can have a ’10-year plan’ all they like, but it’s executing that plan and getting to the mass market with price points [that matters], and I feel a lot closer to being able to do that than they do right now.”





