Halo 3 Propaganda Ensues
1
August 8th, 2007
If the replica Spartan Mjolnir Mark VI helmet and countless bonus features packaged in with the Legendary Edition of Halo 3 that you’ve already shelled out over $100 to pre-order isn’t enough you’ll be able to swing by Burger King after picking it up to get your hands on the limited edition Burger King meal complete with Halo-themed wrappers, 42 ounce soda (just in case you’re thirsty), and french fry container. In a statement to the Wall Street Journal, vice president of marketing impact at Burger King Holdings, Inc., Brian Gies comments on the revenue Halo 2 produced on it’s release date, outlining why he thinks Halo 3 will be a good promotional candidate, “Just seeing that number eclipse a huge theatrical release’s box office was telling for us.” Even though I’m sure a lot of people were watching that huge theatrical release online 2 days before it was released he still makes a good point stating that Halo 3′s release date is going to get a little crazy.
Will Halo 3 stand up to the hype? Only September 25th will tell.
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