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EA Aquires Rights To Board Games

On August 10th, 2007 in Uncategorized -

EA is making intelligent moves left and right these days. Everything from their acquisition of Peter Moore, increased voting stake in Ubisoft or their new casual studio seems to be marking a string of big business moves. You can now add another one to the list as Hasbro and EA have drawn up an agreement for both to have access to their range of licenses until 2013. Meaning Hasbro will very well be making Will Wright branded toys in the near future.

But what are the advantage to EA? Hasbro owns a wealth of board game rights, everything you can possibly think of as classics are now exclusively available to EA. Titles like Monopoly, Sorry and more fill out the list. It seems that EA was quite serious with their casual studio, now having an amazing backlog of board games to work with. With everything looking positive, it’s only a test of time to see if their new studios can properly adapt these board games to the home screen.

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