Just when you thought it was all over, it seems that HD DVD going to keep swinging. For a long time it seemed as though the format war between Bluray and HD DVD was all but won, largely due to the PlayStation 3. Apparently both DreamWorks and Paramount announced not just HD DVD support, but exclusivity to Toshiba’s format.

“The exclusive HD DVD commitment will include all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films, as well as movies from DreamWorks Animation, which are distributed exclusively by Paramount Home Entertainment.”

The reason for the sudden, and needed, support is the price of HD DVD. Both DreamWorks and Paramount wanted to reach a broader audience, such as families. As far as the format war goes, this is huge. Not only does this make both “Transformers” and “Shrek the Third” HD DVD exclusives, but this will also cause rental companies, especially Blockbuster, to reconsider the currently stronger support for Bluray. The advantage that the PS3 provided will also be challenged much more by the Xbox 360′s HD DVD player now that the newer Xbox 360s come with HDMI.