Free BMW M3 Challenge Coming
Europe’s largest independent developer 10tacle has announced that it has partnered with BMW to create a freeware game to show off the carmaker’s new BMW M3 model. Dubbed BMW M3 Challenge, the game will be released in anticipation for the launch of the new model through a free-of-charge distribution system. The project has been financed by a mid-six-figure development budget, carried by BMW and other sponsors through in-game advertising.
The game will be released soon as a free download. 10tacle also announced that it is working on a comprehensive game project as part of an upcoming marketing campaign with a “world-renowned firm”. The budget is said to be in the double-digit millions; work on the project is slated to begin before the end of this year.
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