It is a known fact that Halo 3 will sell like hot cakes once it’s released today. The staggering pre-order numbers, the television blitz and all the favorable reviews are all pointing to that. But is Microsoft subtly hinting Xbox 360 gamers to “finish the fight” against Sony and its PlayStation 3?

“We’re locked in a pretty good fight with Sony and (its) PlayStation 3 to win the generation. That’s always been our aspiration,” said Shane Kim, corporate vice president of Microsoft Game Studios. “This holiday season is critical in terms of winning that generation.”

Comparing a game with a console is pure craziness, but considering the brand power of Halo, it just might be considered. “It’s a very important product for Microsoft because it’s the one product that really distinguishes the Xbox 360 from the competition,” said David Cole, an analyst with DFC Intelligence. “The pressure is on Microsoft this holiday season to either grab the bull by the horns or be in big trouble.”

Halo 3 will undoubtedly sell Xbox 360 consoles in the United States and Europe, but will it really throw Sony out from the big three? Highly unlikely.