SCEA Boss Calls Out Activision Boss
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December 18th, 2007
Last month saw Activision boss Bobby Kotick mention that the PS3 or Xbox 360 needs to hit the magical price point of $199, or else. Today, speaking to San Jose Mercury, SCEA boss Jack Tretton responded to the comment, calling on the boss of the number 1 publisher in America. Here’s the scoop:
Tretton:…you know, I’m surprised by it, because I would never venture to suggest what software publishers should price their software at. So I don’t think it’s appropriate for them to suggest what hardware should be priced at.
SJM: I guess what he’s calling for is maybe a more nimble reaction to the Wii’s success.
Tretton: I don’t know, maybe he should design a platform.
I wonder what Kotick must have been thinking when he made that remark.
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