Even in the throes of deluded madness, it’s very hard to see how anyone paying attention to technology and the format war would be unconvinced that Blu-ray is the winner. Rental service Netflix is now jumping on Sony’s bandwagon. They announced today that they’ll be favoring Blu-ray in their movie collection. They won’t be tossing out the HD-DVDs they already have available, but they won’t be acquiring any new ones. They will eventually be dropping HD-DVD availability altogether, as they simply plan to continue to offer their current library until the discs reach the end of their life through wear, damage or loss.