NPD Putting Out Quarterly Online Subscriptions
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February 11th, 2008
NPD, the name synonymous with the monthly video game hardware and software sales report, it taking on a new venture, and will be providing quarterly updates to online game subscriptions, something we previously relied only on the publisher to reveal. Which, they would obviously do, only if the game was doing particularly well. The purpose of this information, other than for those of us just curious to know, is to provide companies with a reliable measurement for online subscription based income.
However, the one twist is that they will extrapolate the information from a 3 million size user base, to correlate the subscription rates. It remains to be seen if this will be a truly accurate measurement, or just an educated estimate.
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