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EA Forms EA Blueprint, Targets Facebook Gamers

February 12th, 2008

EA has formed EA Blueprint, a division which will make games for a special kind of casual gamers; the online social network users on Facebook. The new company is led by EALA veterans Alan Yu and Neil Young. The first batch of games will be built upon the Smarty Pants Facebook app, and will be mini games of existing EA IPs. Yep, it’s EA as usual.

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