Activision: Take-Two Not Worth It
Take-Two Interactive, home to the GTA franchise as well as other big names, was recently in the news thanks to EA’s bid for acquiring it. EA wasn’t the only one interested in the company, however, as Activision CEO revealed that they had also thought of acquiring the publisher, explaining why it didn’t happen.
“We’ve said that we need a history of profitability, good management, the proprietary technology for a franchise, history of multimillion unit sellers. They would have to be non-dilutive and operating margin accretive,” said Bobby Kotick, Activision chairman. “And, for us, Take-Two didn’t fulfill those requirements. Maybe it does over the long-term for EA, but it doesn’t for us.”
He’s not criticizing EA for taking a shot at Take-Two, as according to him, EA has unique insight into the business and has a “good sense of what its prospects are for the future,” according to Kotick.
Take-Two has had management issues over the past few years. The publisher may be home to many big titles like BioShock and Civilization IV, it’s major bread earner is the GTA franchise.
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