Shacknews reports that Battlefield Heroes, the upcoming multiplayer-oriented PC shooter, will not feature any in-game advertising despite being free-to-play. This was revealed by Ben Cousins, senior producer on the project, who revealed that the advertising revenue would instead come from the game’s website itself, which must be used to launch the game.

“A bright yellow “Play Now!” button will be prominently featured on the page, along with news posts, details on purchasable items,” reads the report. “And, of course, banner ads.”

Cousins did not discuss the game’s oft-mentioned micro transaction, but did talk about the game’s low system requirements, making it an easily accessible title with casual-oriented tweaks and modifications.