GRID, a TOCA Touring Car series video game developed by Codemasters, will be seeing in-game advertising by eBay Motors. In order to receive part upgrades for your car, you’ll have to revisit the eBay Motors storefront.

It does get kinda annoying seeing constant brand names pop up in your face when you’re playing a title that you already purchased. Isn’t enough that you shelled out the money to buy the game in the first place? But then again, it’s always nice to see that investors are lined up for ad opportunities in video games, which will only make the production value of the game greater and further fuels the industry.

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