GamingNexus carries word that Activision will not be present at E3 this year. This is the exact message they received from the publisher: “After careful consideration, for business reasons Activision has decided not to participate in any official E3 activities. We wish the ESA best of luck with the show.”

This comes as a major blow to the restructured E3 which is forgoing the madness of its ancestors for a more subdued business-like approach. Activision recently announced itself to be the number one publisher in North America thanks to the success of Guitar Hero 3 and Call of Duty 4, among its other titles.