EA Sports Goes Freestyle
EA today launched the EA Sports Freestyle sub-brand, a new label which the publisher describes as “a growing, more casual sports gaming audience.”
The company notes that games released under the brand will be casual, pick-up-and-play titles. Cartoonish boxer FaceBreaker will be the first title to launch under the brand this September.
“EA Sports Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about,” said EA Sports president Peter Moore. “[It] will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA Sports.”
The company additionally publishers over-the-top, unrealistic sports games such as SSX and NBA Street under its EA Sports Big label.
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