Apparently Kaz Hirai has failed to receive the memo, that or he strongly believes in the Playstation brand. Along with the usual speil about the ten year lifecycle of the PS3, he believes that the PS3 sales should pick up and eventually this generation it will regain the lead.

“I am very confident that after the 10-year lifecycle we will have the install base that we are looking for and that is obviously to be in the leadership position.”

Instead of a sprint, the race to the finish is actually a marathon, and simply Nintendo and Xbox simply don’t have the legs to keep on going. But then again, apparently he’s never seen a sales chart which are often dominated by year plus old Nintendo software.

Clearly even at this stage it’s impossible to predict the situation in a few years, but certainly the odds right now remain stacked against Kaz.