DigitalBattle.com -- the pulse on video game culture.
  

Misleading PS3 Ad Gets The Boot

On May 7th, 2008 in Uncategorized -

It seems that the Advertising Standards Authority (ASA) has recently pulled the plug on a PC World PS3 TV ad that leads users to believe that 60 GB PS3s provide backwards compatibility for all PS2 games.

The phrase causing the boot is, ‘and it plays your PS2 games as well’ leading potential buyers to believe that their shiny new console will play any PS2 game, and breaching CAP TV ASA Code rule 5.1, or ‘misleading advertising’.

While the ASA will allow PC World to continue advertising the PS3, they must alert consumers that the console only has partial backwards compatibility.

1 COMMENT & TRACKBACK

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>