In a time when most PC developers are jumping ship to consoles due to piracy, BioWare has announced its intentions of supporting the platform, noting that it plans to combat piracy by providing add-on content for its games and promote customer loyalty.

“We’re doing a lot of post-release downloadable content on all of our PC titles going forward,” said studio co-CEO Ray Muzyka. “We think it’s a good thing to encourage players to make them want to buy a PC title.

“That’s ultimately the best, most successful path to prevent piracy—to have players that want your games, want to believe in them and think they’re high-quality and realize they’re going to get a lot of value out of them as platforms for long time afterwards.”

However, all this has been said and done before by Stardock. The studio anticipated piracy and knew that whatever DRM it used for its games would be cracked eventually. So, they went without DRM and offered incentives like additional content and a solid multiplayer component to lure would-be pirates into buying the game. Now, that’s a solid strategy if I see one!