It’s a do or die situation for Mythic Entertainment, the studio behind the upcoming Warhammer Online MMO, as studio VP Mark Jacobs commented that their game needs to succeed or else “it’s not going to be good for the industry.”

The current MMORPG scene is dominated by Blizzard with World of Warcraft that has a staggering amount of subscribers.

“We need to show the world that it’s not just Blizzard who can make a great game, and that the audience is absolutely willing to try new things and to play a game other than WoW,” said Jacobs. “If we don’t succeed with EA behind us, the Warhammer IP behind us, with one of the most experienced teams in the industry, that’s not going to be good for the industry.”

He also revealed that he hoped Conan would be more popular than it currently is.

“At some level I wanted Conan to succeed because for the last few years people have been saying it’s all Blizzard and nobody else can do it,” Jacobs stated. “‘Only Blizzard can get those kind of numbers,’ and so far they’ve been right. But now it’s our turn.”

Warhammer Online goes live September 18.