The expo industry is on fire now what with the demise of the old E3 and the rise of conventions like Penny Arcade Expo and the Leipzig Games Convention. Throwing its weight in, European gaming site EuroGamer has decided to join the fray of consumer-oriented trade shows, announcing the EuroGamer Expo, playfully dubbed “E2″.

It will run alongside the London Games Festival on October 28 and 29. General public will be able to enter the expo for five hours for a five pound donation to UK video games charity GamesAid.

The lineup looks solid, with Mirror’s Edge, Street Fighter 4 and Fallout 3 primed to make appearances, among other titles.