Activision PS3 Titles With 100% More Ads Now
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October 1st, 2008
Making sure gamers don’t get PS3 versions of their titles, Activision has announced that it has signed a deal with IGA Worldwide, the in-game advertisement experts, to serve advertisements inside future Activision PS3 titles. The first game to fall victim will be Guitar Hero: World Tour, which is due out October 26.
"By incorporating dynamic in-game advertising in our titles where it is appropriate, we can increase the realism of our games by presenting consumers with authentic environments in genuine settings, while also expanding a key growth opportunity for the company,” said Dave Anderson of Activision Publishing.
I’m not sure about advertising on other platforms, but the situation just went from being bad to worse.
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