At times it seems that the higher-ups of companies devote much of their time to putting down their competition. Sony Computer Entertainment chairman Kazuo Hirai has criticized the Xbox as ‘lacking longevity’. He defends this point by pointing out that Microsoft has “never had a console on the market for more than four or five years”. This point quickly loses validity when you consider that Microsoft has only had one console that has reached the end of its life span.

He goes on to say that he likes to think that his company maintains “official leadership” of the industry, regardless of who sells more or has a bigger install base. Just like the short, fat asthmatic kid on your high school basketball team was the MVP. Of course he goes on to discount Nintendo, saying that they don’t consider the company a competitor, since they operate in a ‘different world’.

Of course he puts in a shot about the lifespan Sony is planning on for the PS3, saying that unless things go disastrously wrong he’s sure the PS3 will have a larger install base than its competitors by the end of its life cycle. Unfortunately there’s a recession on and the PS3′s big price tag was off-putting for many before the financial crunch.