Winter X Games loses sponsors, but not Playstation

If you’ve been watching the Winter X Games that have recently been showing on ESPN, you’ve probably noticed what seems like an over abundance of Playstation ads.
Well, that’s because among the event’s sponsors Playstation was one of the only ones to remain faithful. Having lost sponsors like Zune, Olevia, and 20th Century Fox ESPN Exec Rick Alessandri issued the following statement:
Given the economic environment out there, obviously we’re being impacted, like everyone else
While this is bad news for the event, the same probably can’t be said for gamers. Because Playstation was one of the only sponsors to stay on board they received a tent at the event that housed PS3 stations with LittleBigPlanet levels created by some of the pros like Tanner Hall, Sarah Burke, and Louie Vito.
Read (Kotaku)





