Never before has a publisher criticized its own game this much: EA has released a new trailer for Fight Night Round 4, hyping it by punching Round 3 right in the face.

"[In Fight Night Round 3], you often found that the gameplay degraded into two guys standing in front of each other and trading blows," says producer Brian Hayes. "You saw a very scripted, very repetitive experience where people stood in front of each other."

"What we’re really trying to deliver is the most realistic simulation of the sport of boxing ever in a video game….Fight Night Round 4, you see a much more fluid, natural game."

The trailer reveals a release date of June 30. It will be released on PS3 and Xbox 360.