Sony today sent out word that SCEE president and CEO David Reeves is to retire from the company at the end of the month.

Reeves has been in SCEE since 1995, initially managing several regional offices and helping launch the first PlayStation console in Europe. He moved to the UK in 1999 and became senior vice president for sales and marketing before the launch of the PS2. Reeves was finally named president of SCEE in 2005 and then CEO two years later.

His role will be filled by Andrew House, former chief marketing officer of Sony Corporation. House has been with Sony since 1990 and led the marketing strategies for the PS1, PS2 and PSP in America.