EA has today shown off the above box cover for the latest addition to their popular Madden NFL franchise, Madden NFL 10.

For fans of the Madden series, you may notice that this is the first year since the game’s creation that 2 players have been featured on the cover; those two players being Troy Polamalu from the Steelers and Larry Fitzgerald from the Cardinals.

Those two teams sound familiar? Yeah, they just played in the SuperBowl against one another, duh!

The game is due out on August 14th for the Xbox 360, PS3, PS2, PSP, Wii, Nintendo DS, iPod touch, and iPhone.