No price cut plans for DSi, says Iwata
In Nintendo’s Financial Results Briefing Q&A for the 69th fiscal term (ended in March), President and CEO of Nintendo Satoru Iwata answered several questions. One of the questions asked was if the DSi would be seeing a price cut anytime soon. In response to the question, Iwata said:
“…price cuts in one country can certainly affect other countries. For example, when you say that we should cut the price in Japan due to the current domestic market situation, once the suggested retail price is cut in Japan, people outside Japan will anticipate the same around the world.”
It would indeed hurt the early adopters’ loyalty to the company if there were such a price cut early into the product’s lifespan, but there are still more opportunities to get new customers as well. Iwata cares more about the well-being of the company on an international scale, and not on a country-by-country basis. In summary, Iwata concluded that he has no “specific ideas about the price cut at all.”
via Siliconera
