Activision CEO expected price drops announcements at E3
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June 6th, 2009
Activision CEO Bobby Kotick expected announcements of price drops at this years E3, and he was, understandably, left disappointed as no price drops were announced by any console maker. He said ot Bloomberg:
Of all the things that the hardware companies need to be doing right now, it’s recognizing the difficulties of the economy and pricing their hardware appropriately.”
The CEO’s and executives of EA and GameStop have said similar things about pricing, and you can understand their wishes to be able to sell more game to more console owners. Although, if anyone can appreciate price drops in consoles, it’s the gamers.
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