Pachter: PS3 price cut could cost Sony $350 million
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June 12th, 2009
Noted game industry analyst Michael Pachter says that if Sony is to cut the price of the PS3 by $50, the company would slice $350 million from its profits (based on sales of 6 million units after a such price cut has taken place).
There is no doubt that the PS3 is in dire need of a price cut, the console currently retails at $400 and $500 — a lot more than the competitors. Although a $100 price cut has been rumored for a while, Pachter thinks that Sony will most likely only cut $50 off the price, and possibly bundle one of the first party titles, like Killzone 2.
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