I’m going to start this post of with a disclaimer: neither myself nor anyone associated with this website have any stake in Sony’s success/failure. I own every current gen console and handheld and play them all regularly. That being said, let’s get on to the news. While advances in technology often lower the price of operating in certain media, the video games industry is often on a upward slope.

Some are estimating that the next generation games will cost up to $60 million to develop and one publisher is already expresing concerns over current generation costs. Activision boss Bobby Kotick is suggesting that unless there’s a price cut for the PS3 the company might have to reconsider supporting the console: “I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform.”

He suggests that if the price for the console doesn’t drop the attach rates will diminish, following that line of thought with: “if we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console – and the PSP [portable] too.”

Considering the as-yet untapped potential of the console and Sony’s insistence that their strategy is long term, things could still be turned around, but if enough publishers and developers shift their efforts elsewhere the console could founder before it has the chance to take off, though I doubt this is actually going to happen. This could very well be nothing more than posturing to achieve some greater concessions from Sony in their business arrangements.